Apparel and footwear sectors are dominating the fashion industry and hold a large percentage of the industry’s revenue, which is growing at an annual rate of 3% and is expected to reach 5% growth rate by 2025. Being the fastest growing industry, it is not easy to grab the market share. However, aspiring entrepreneurs and established businesses can in-cash this opportunity by expanding their offerings and experimenting with the current trends. This can be achieved by adopting unique strategies along with traditional business values. One such current trend that possibly will be beneficial for your organization is providing customers to customize their own products. In a way, this will offer customers with the satisfactory services to get hold of an item with a personalized touch. To learn more about product customization, read Product Design Software: A Customer Centric Tool For Enterprise There are many benefits that you can flourish in your business by integrating clothing design tool to your website. Have a look at some of the reasons why you should try selling personalized/customized products on your online store. Build A Loyal Customer Base In the ever-changing fashion era, customers do not wish to wear mass-produced apparel or any other fashion accessories. Many surveys show that people are interested in shopping for a personalized item, but many leading brands and retailers are not cashing in on the opportunity. There are very few bigger brands and a very minor section of retailers are offering customization services on their website or online store. You don’t need to do any big research or investment to offer personalization option. You simply need to select the best suitable Apparel Design Software and integrate with your current website or online store. By offering product customization in your store, you could easily stay ahead in the industry and survive the cutthroat competition. Statistics and reports available on the internet suggest that users are spending more time and purchase more from the online store that offers product customization. Understand Your Customers Better To run a successful eCommerce business, it is important to understand your customers and serve them what they want. The organization fails to serve the needs of customers generally tend to be unsuccessful in their venture. Allowing your customers to create their own designs and decide the specifications of the product is like getting paid for knowing your customers. You can track the human behavior using the latest AI technology and using the big data technique, you can send customized newsletter and email for user engagement. Up-sell Existing Products Getting a new sale is important, but selling products to the existing customers play an equally important role in increasing the organization’s revenue. By offering a customization service, you can grab the attention of new as well as existing customers and increase your sales. As an online retailer, you should grab this opportunity to earn more bucks by providing simply the personalization option. As per the survey conducted by leading portal suggest that the users are willing to pay up to 20% extra for personalized items than regular products. Partnership Opportunities People worship and idolize their favorite movie star, music A-lister, sports idol, and business gurus. And expressing their feelings through the merchandise is an excellent way for them and they keep looking for a store where they can find the store where they can design their own products inspired by their idols. As mentioned earlier, people are ready to pay extra bucks to get customize product and when it comes to their favorite celebrity, they did not even think twice. In this digital world, social media has become an integral part of everyone’s life and people share almost everything on their social media account. This will be free marketing for your brand. Also, it gives you a chance to get partnered with the leading actors and personals to sell their official merchandise and get referral traffic on your website through their social media platforms. This is a win-win situation for your business. Wholesale Orders Many organizations prefer to offer printed merchandise such as a mug, t-shirt, hoodie, etc. to their employee as a token. Also, they give customize gift to their employees for different occasions like Christmas, New Year and others. In another case, people seek for customized clothing to support their favorite sport’s team and look to get printed t-shirt for the entire group of friends. You can grab this opportunity of wholesale order to increase the profit margin and bring more brand awareness. Better Conversion Rate If people are getting to design their own product, they are definitely going to shop from your store. Allowing selecting style, color and other parameters of their choice, give confidence to the customers and they tend to buy a product by minimizing the sales cycle. This reduces the cart abandon rates and increases the rate of conversions. It is an overwhelming experience to accept new trends with the traditional practice and stay ahead of in the race. The world is changing eternally every day and instead of stressing yourself to accept the reality, it’s always better to invest in smarter ideas such as tailoring software to change things in your favor. |
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