In the past few years, nearly every industry around the world has undergone a digital transformation, and the apparel sector is no exception. The acceleration towards digital solutions has made fashion houses more accommodating to new challenges and opportunities. Similarly, the custom-made hoodies, a customization solution that empowers clothing brands and retailers to let their buyers design their hoodies using the latest 3d technology. The tool allows your shoppers to select, design, and preview the customized product using the 360-degree preview technique, making shopping more inclusive and immersive. Custom Design Hoodies Enables Apparel Companies Expedite Digital TransformationIt would be completely unfair to assume that fashion and digitization were completely two different identities prior to the pandemic. Data-integration supply chains, AI-assisted design, tech-infused brick-and-mortar stores, and many more exist for more brands and retailers. Also, moving to digital trends is not an overnight success; it requires consistent and similar drive and grit to attain higher business goals. However, COVID-19 accelerated this shift tenfold in the fashion industry and, even more significantly, normalized and democratized the idea of going digital. Let us look at the various elements that expedited the digital transformation and enabled apparel brands to expand their business: 1. Putting Customer at the Centre Through Personalization The inception of digital technologies has consumers made more aggressive and active in comparison to their previous passive observer role. They are no longer just the buyers, but want to be equal partners in what fashion houses are doing and interact with, influence, belong to, and even be their favorite brands. When brands put their customers at the centre, it is easier for them to design and market products. Retailers can accomplish this by shifting from a "you found me" to a "we found you" mentality. Also, it is crucial for fashion brands to remember that the customer journey doesn't end when a customer purchases anything. Brands can ensure that shoppers return to the apparel website; time again, retailers need to connect with them on a personal level. This means figuring out where their fashion friction points are using data to remove them. Personalization is the best way to serve customers as it smoothens the customer journey and makes shoppers become an equal partners in what brands manufacture and retailers market. It can also provide product ranking, showing relevant discounts and offers, or communicate with customers on platforms such as WhatsApp. Whatever apparel companies do, they must realize that hyper-personalization is the way forward. From homepages to product recommendations to email campaigns, customers want to feel like brands care about them as individuals. Similarly, the customized hoodies online aid brands in meeting dynamic consumer needs with their latest and relevant business and customization solution. Using the tool, brands can provide recommendations to customers about the designs and collaborate with them in real-time to ensure the manufacturing of top-notch hoodies. 2. Using Predictive AI to Make Better Decisions
The clothing company is in the fast-moving space; therefore, it is challenging for brands and retailers to be certain of what will sell and what won't. Unsurprisingly, this can make the designing processes extremely costly and challenging and hamper other processes. However, by using data and predictive AI techniques, designers can understand what elements, such as color and cut, is likely to appeal to customers based on their past and present performance. The same challenge applies to the buying and merchandising teams. Brands will know immediately what products are selling along with their attributes. They can also anticipate changing trends based on social media, eCommerce, and the runway combined with data on consumer behaviour and past performance. Closing Comments- In a nutshell, digital technology is the future, and it is the only way to overcome existential threats hanging over the fashion business. If apparel houses see digitization as more than launching an eCommerce website, dive deep into the possibilities to take their business to the next level. The custom-made hoodies by iDesigniBuy enable fashion houses to leverage the driving factors and flourish in the online marketplace. Connect with us now! For today's consumers, unique products are always very important. Whether fashion accessories such as clothes and shoes, furniture or other products; Customers are looking for personalized items. You can no longer rely on mass production to meet customer needs. Today's customers want exclusive products that are specifically tailored to their specific needs; preferably with the possibility of configuring the product yourself before ordering. Therefore, to successfully run a business in a global industry, you must be able to provide unique items while seeking customers. Therefore, the diversity and complexity of the product becomes important in order to stand out from the competition. To achieve your business goal of offering customized products, you can integrate the iDesigniBuy online product configuration software into your current website. Using different rules and classes, configuration scripts are created in the product configurator to ensure that item variants can be customized directly in the web store via the product configuration wizard. The product configuration system not only understands customer requirements and thus serves better customer satisfaction, but also reduces effort for your back office.
A variant configurator or product configurator is a tool for generating individual orders, taking into account the wishes of the customer. It acts as a bridge between the sales or consumer department and the orders department of every organization. Configuration options include selecting, setting parameters, and combining products that are limited by configuration rules. Business advantage Product configuration tools have several business benefits, especially in terms of potential returns. This software can help you optimize your sales and production processes, which directly increases the efficiency of the company. It also helps improve the efficiency of the information supply chain within the organization. With the integration of the product configurator, purchasing and manufacturing costs are reduced and the knowledge of the experts is multiplied. Understanding items between departments makes useful details available throughout the sales process. It also ensures that the products you ship to your customers are free from defects. For example: if the price of an item or property of an item changes, you only need to enter it once in the product configuration application and the system will change it everywhere. This practice eliminates unwanted price differences and makes one-time calculations easier. In addition, your sales team's workload is reduced, which reduces response times for processing customer inquiries. Benefits for customers Not only the company's advantage of the product configurator. The main benefit for end users is that they can visualize the product they want even though it is not physically there. With the product configurator catalog view, item properties such as color, style, quality, component type, and price can be selected with just a few clicks. Users can change the properties of an item until the product meets their expectations and is ready to order. By carefully selecting the characteristics of the product, you are likely to decide whether the item will live up to expectations or not before placing your order. In this way you achieve your organization's goal of providing individuals with the desired product within their budget and in good quality. Product configuration software helps your business improve customer satisfaction as well as sales data. By giving customers the opportunity to design the goods they want, the rate of complaints and returns is drastically reduced. In addition, as a company, you can offer unique products that consumers cannot buy from competitors. In addition, the target group for your business can be expanded and you can reach the maximum number of people. By making it easy for your customers to design their own products, you can target different audiences without impacting your existing customer base. Whether from a business or customer perspective, the product configurator simplifies work processes, increases your company's productivity, and increases the satisfaction of your employees and customers. Product personalization/customization leads to increased sales and profits; especially for complex technical products, specialty products and consumer products. Omnichannel is not any more a nice-to-have feature. As more buyers have moved online for shopping due to various factors, the multiple touchpoint business models have transformed into a must-have. It has turned out to be the most successful eCommerce business feature. And when this feature is combined with another successful business strategy, that is, customization, the chances are higher of witnessing an exponential rise in your revenue. Jacket design maker is a customization solution that helps apparel houses increase their market base with its built-in digital features. Its easy-to-access user interface makes it extremely easy for your buyers to seamless design their jackets and preview them using 3d technology. Jacket Design Online Enables Brands Connect with Buyers Across Multiple Touchpoints |
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