Despite witnessing the turmoil in the fashion industry, many of its experts are hopeful that the leading luxury brands will again find their way in the market. Therefore, brands are pointing to mainland China, where they hope shoppers that would otherwise be traveling might be convinced to spend more on luxury at home. The clothing design software will help customers of these brands to design their luxury products with the comfort of home. Online Tailoring Design Software Helps Luxury Brands to Meet the demand for newness It was observed that the share prices of LVMH and Kering have been on the up since mid-March, while Hermès is trading just marginally below where it was at the beginning of the year. That is despite notable sales declines in Q1, with the expectation those drops will accelerate during Q2. All this happened because sales in the Chinese market swing significantly toward e-commerce, and unsold inventory will be a mounting and persistent challenge for brands. Here are some of the ways fashion companies can respond to these near-term trends:
1. Capitalize on Changing Purchasing Behavior It was earlier seen that Chinese shoppers preferred buying goods from places outside the nation's borders, typically from Hong-Kong, South Korea, and Japan. But as these places are also shut down, they are now looking for options with the country's boundaries. As a result, luxury giants were rising during Q1 presentations about the prospects of recovery in mainland China. LVMH spoke of 50 percent year-on-year increases for some of its big brands, while Kering also said the less affected parts of the country were now recovering at a quicker pace. Having been the first country to shut down, mainland China is now driving close to 100 percent of luxury sales. While some are eyeing the "expansion" strategy to entice buyers to shift their spending habits, Kering outlined an expansion strategy last year to open more stores in up-and-coming urban centers. The companies, without as much of a presence in the country, may have to partner with local marketplaces. Just to catch up and make the most of these shifts. Last week Alibaba announced it was launching a luxury outlet platform to help overstocked brands shift inventory. 2. Don't Neglect E-commerce Portals Until, now it was only European countries, such as Germany and Austria, where buyers could make luxury purchases was via desktop or mobile. That remains true in most American states and many other countries around the world. Thus, it is imperative for the brands even in the Asia-Pacific region to ensure discoverability of inventory on online portals as it is more likely to become even more critical in this new age of retail. The fashion design software offers digital platform to fashion enthusiasts where they can design apparel, footwear, bags, and many other luxury products. 3. Get Rid of Seasonality Covid-19 has highlighted the fragility of the seasonal model. A massive amount of SS20 inventory is likely to remain unsold, leaving brands with a dilemma about how to distribute it best. Wholesale has been the main target of some of this criticism, with more prominent brands keen to take further control of their distribution and smaller players considering ramping up their direct-to-consumer operations. Analysts have already said that the shift is prompting brands to consider increasing their collection of cross-seasonal products. As they begin to offer more excellent protection from changes in demand as that inventory can be brought back into a store once consumers want to buy again. Conclusion- The bottom line of the blog is that luxury brands have to better prepared to balance with a demand for newness, which has been of greater importance to fashion consumers than seasons for some time now. There have already been calls for brands to use this time off to find ways to make their supply chains nimbler. This is the time to market from a creative phase to have the products delivered to customers. The clothing design software by iDesigniBuy is well equipped to meet the ever-evolving needs of fashion consumers. If you want to strike the same balance as high-end brands, Contact us today. Does the title astonish you? Do you think shoes are the last thing one would like to customize? However, to your utter surprise, customization is the shoe industry has been proliferating and is predicted to expand at an impressive rate. According to Goldstein Research, Global customized footwear market size is expected to grow at a CAGR of 5.5% and reach a valuation of approximately USD 92 Billion by 2024. In fact, customization is the flourishing trend that is winning the hearts of customers by giving them the privilege of wearing personalized designs on their shoes. Moreover, the presence of custom shoes design software is proving a boon for the entrepreneurs in the shoe industry who are committed to delivering personalized user experience through their products. Before we understand how custom trends are influencing the industry, it is essential to throw light on the critical driver of customization: Shoe Design Software What is Shoe Design Software? Shoe design software is powered by sophisticated technology that allows producing shoes of different styles and designs as per the consumers’ demand. The idea behind this is to create shoes after understanding the needs of customers and fashion trends swaying in the market. The custom shoe design software allows mass customization while rendering optimum efficiency at all levels. How is Shoe Design Software facilitating customization in the shoe industry? Customization refers to the tendency of incorporating personal choices in the product that becomes symbolic for the customers. In the digital era, when every product can afford custom designs, shoes are also in the race. The modern customers want footwear that not only matches their attire but also reflect a strong statement of their personality. Thus, customization offers a broad scope of expansion to the entrepreneurs in the shoe industry. Let’s see how shoe entrepreneurs can create and sell custom designs from their e-store just by integrating a reputed Shoe Design Software. A shoe design software is fully equipped with advanced features that permit users to select their design, top fabric, color, and other details of their footwear with high precision. They can choose from a wide range of styles including Sports Shoes, Loafers, Formal Shoes, Derby Boots, Oxford Shoes, Casual Shoes, Canvas Shoes, and Sandals. The software lets users give specifications for interlining, lace, sole, heel, upper thread, innersole, and toe thread. The shoe design software also allows users to have a 3d view of the product so that they can assess the product from multiple angles before placing the final order. All they have to do is to begin by selecting the style, sole pad, apply their creativity to it by adding fabric, color and texture of their choice, view in 3d simultaneously and order the product on satisfaction. They can choose from a large pool of pre-designed shoes that are deliberately created to resonate with market demand. In other cases, the customers can personalize their footwear by applying trademarks, logos, texts, text styles, clipart, and images from the extensive collection of the pre-loaded library of designs and art. In case, at any point in time, the user feels that the final product is doesn’t match with the expectations, it is always possible to go back and start from scratch. The customers can also share their creativity with their friends on the social network as the feature is embedded in the software. What is the direct impact of using shoe design software on the shoe industry? As mentioned earlier, the shoe design industry is gaining momentum while keeping customization as its heart. The shoe business owners are flourishing by leaps and bounds just by implementing custom shoe design software into their business model. The tangible benefits are as follows: 1. On-demand Production to fulfill the supply-demand gap. 2. Preemptive practices are keeping business agile. 3. High customer loyalty 4. Limitless options to craft innovation 5. High probability of catering needs of every customer 6. Low-cost curves 7. Improved online visibility 8. Conversion of ecommerce store to a digital front 9. Opportunities to expand geographically 10. Low threat of substitutes 11. Revision of business model 12. Reduced piled-up inventories 13. Ability to produce limited editions 14. Expanded revenue stream 15. Resource optimization leading to sustainability Think about it. Shoe customization is the prerequisite if you want to excel in the consumer-based economy that is governed by emotions and personal branding. Conclusion If you feel that your shoe business needs to be geared up or needs a fresh head start, integrate with iDesigniBuy, a leading shoe design software developer company. The custom shoe design software by iDesigniBuy is loaded with state-of-the-art features to give a fashion edge to your customers. Contact experts today. |
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