Spending a month's salary on purchasing jewelry is a big decision for any customer, but the scenario might change if they let them design it. And with the inception of online shopping, the landscape for the jewelry industry has completely altered, and as a result, we witness more fashion, and luxury houses are trying their luck in the online marketplace. If you are tempted to test the waters in an unexplored area and want to pass with flying colors, you must implement the online jewelry design software. It is a customization software that enables your buyers to customize their ornaments in the ways they like and make their friends and family members crave similar experiences. Additionally, it allows brands and retailers to focus on the other crucial aspects of the business as the tool is already taking care of your customers' demand and driving the latest trends in the market Jewelry Design Software Offers Solutions to Help Brands Leap in the Accessory MarketFor modern shoppers, purchasing process starts with the initial phase of browsing through various websites for a particular product, and after going through several designs, they conclude what they want to purchase, how much they want to purchase, and up to what amount they can spend or afford. With the advancement in technology and rising use of the internet for shopping, Google Search Engine and other social media platforms are emerging as a powerful tool for brands to display their products and directly reach consumers. Therefore, many a time, we have seen that most of the traffic that brands see on their websites rarely translates into purchasing because most of it is for window-shopping. Now, this browsing process creates a cloud of clear buying signals; the customer leaves a trail that a retailer can use to glimpse intentions with the right analytical skills. This need not be based on creepy access to private data – actions can simply be anticipated based on matching one digital journey against thousands of previous customers' behaviour. As buyers pave their path to purchase between the physical and digital shopping world, they will exchange their data to know more about the product and gain personalized services. With the right mix of data activation and data science, brands and retailers can utilize these details to mine inside customers' brains and estimate the next likeliest action, such as store visits, phone inquiries, and booking an appointment. Moreover, retailers too can offer the image, message, and other gifts that lead to the best chance of converting a casual visit to a sale. Until now, we have discussed some of the basic concepts and trends prevailing in the jewelry sector, but there is more to it. Therefore, we have collected all the necessary information in the form of trends, success stories, and factors that will help accessory brands succeed in the jewelry sector. Here are various ways jewelry brands can leap into the intense competition: 1. Reopening In-person Stores for More Direct Contact with Buyers For more than a year, we lived in a lockdown, and travelling was also restricted; however, as more buyers started getting vaccinated, brands were assured that things would go back to normal. Therefore, many brands, including Balenciaga to Dior, are favouring in-person launch experiences in cool neighbourhoods to build buzz around capsules and collaborations. Reopening stores and offering in-person services is a huge step for brands as it will help them reach people who didn't identify themselves with the leading brands. Through these initiatives, brands intend to take local support in the form of talent and suppliers. These will help them to refresh their pop-up stores with new products to drive repeat sales and visits. Despite it being a challenging task because they don't have to equip themselves with the local support for just one store, brands are thinking of opening several stores, which would be tougher. Experts believe that fashion and luxury houses are opening up exchange channels that don't necessarily have to be monetary. And if they constantly show that they care for the local talent and genuinely want to cater to the surrounding community's demands, this strategy can help them in the long run. Consider Gucci's case, which combined newness of regular product drops in brand-curated spaces with more community-led efforts. It worked with the brand on the Shoreditch Circolo as it seamlessly and effectively built better customer relationships and established itself as a cultural curator. Additionally, brands and their designers need to shun the attitude of declaring themselves as "god" as this notion becomes one of the biggest hurdles for them when they wish to connect with their audiences. They have to embody so much and ensure that there is no gap between them and people. Accessory brands and retailers can bridge the gap by embracing cultural differences and exchanging and learning from their customers. For instance, The Brown installation that is set across the entire ground floor of the store until 25th Nov is the first of its kind at Brown East. The in-store shopping centre first opened in 2017 as the cool cousin of the luxury retailer's flagship on Brook St in Mayfair. With each cultural exchange brands embark on, it is imperative that it is tailored to a specific environment and perfectly blends the local community's trust and culture in which they reside. Shoreditch is such a hub of creativity where people come to hang out as a destination, and Browns East was created with this in mind. Likewise, Dior x Sacai collaborated to launch its capsules to let its audiences communicate with them better. The same trend was followed by a jewelry brand, Pandora, which is set to offer 20 per cent off to its buyers for this Black Friday week. The announcement has allowed the luxury house to gain more tractions, and the pre-sale offers from some of the country's best-loved brands and retailers have started to flood in. The brand is providing the jeweler's coveted lines of charms, bracelets, necklaces, and other accessories. The discount is available for three days, and it offers a perfect space for those who like to shop early. Similarly, installing the 3D jewelry design software on the website and physical store will help brands attract more buyers to unique designs that display the owner's fashion sense and personality. The customization tool empowers your buyers to design and personalize their ornaments in the way they like. It is a transparent and robust business solution with an easy-to-use interface that enables customers to visualize the product in 3d and triggers your sales, and ensures higher profitability. It offers full engagement of customers with your brand as it enhances their user experience that satisfies your customers, allows you to stand out in ever-increasing intense competition, and helps you easily understand your buyers' needs and market demands.
2. Reconfiguring Channel Landscape When the pandemic hit the fashion industry, the jewelry sector had to face serious consequences as buyers had shifted their priority of buying products to apparel, face masks, and other items. They had no intention of purchasing anything that didn't serve any purpose to them. Additionally, in the past decades, when online apparel sales were growing at double-digit rates, the jewellery sector was only registering growth at 4- 5 per cent with substantial variations across regions, brands, and types of jewelry. It was anticipated that only fine jewelry would reach 10 per cent by 2020 and won't grow beyond that, and the pandemic outbreak turned the worst nightmare into reality. As ornaments are generally, expensive people prefer to buy them in person, and COVID has completely prevented people from stepping out of their homes; going to stores for shopping was out of the question. Many brands had to move to digital technology to convey information, shape brand identity, and build customer relationships. According to a report by McKinsey, two-thirds of luxury shoppers engage in online research prior to an in-store purchase, while one-third said they frequently turn to social media for information and advice. Additionally, new-age technology, such as artificial intelligence, augmented reality, virtual reality, chatbots, and many other solutions, enables brands to reach their audiences and provide an in-store shopping experience. Augmented Reality (AR) applications have been on the rise with virtual "try-before-you-buy" experiences ranging from previewing products and to trying them on to see if it fits or not. Various brands, such as Louis Vuitton and Gucci, are offering these nice-to-have features in their virtual services, and after witnessing their success stories, many other leading fashion houses want to incorporate the same technology. AR is quickly becoming an essential technology for retailers. For instance, when Covid-19 temporarily closed jewelry brand Kendra Scott's stores, the retailer introduced an AR tool enabling customers to virtually try-on different earring styles from the comfort of their homes. Using an iPhone and the Safari web browser (no app was required), customers could safely preview the products directly on their ears and make a purchase. As per the Neilsen global survey, consumers are more inclined towards Augmented and Virtual Reality as the top fashion-tech companies offering them to their fashion partners and helping them gain more customers. Moreover, customers prefer to depend on technology as it assists them in their daily lives. In fact, just over half, that is, 51 per cent said they were willing to use this technology to assess products. It is understandable that interest in virtual solutions have increased to a point where it helps buyers determine what looks good on them and how should they accessorize. In fact, eCommerce company Shopify released new data that interactions with products having AR content showed a 94 per cent higher conversion rate than products without augmented reality. Also, virtual try-on experiences offer various lucrative opportunities to brands and retailers as it allows customers to preview products to scale digitally in their homes and on their bodies. Virtual reality has already done wonders in the apparel and other luxury domains, but its increased use in the jewelry sector allows brands to touch new heights. The enhanced payment options, such as Apple Pay and other meeting points, including Zoom allowing brands to let their customer's shop hassle-free. Virtual objects are a way for consumers to interact with, try on, and even own a part of a brand that might not otherwise be accessible. Conclusion- In a nutshell, it would be appropriate to say that the traditional business models won't work in today's time and day. Brands and retailers need to realize that the way we understand and interact with the real world has entirely altered. Furthermore, the pandemic has acted as a catalyst for fashion and luxury houses to revamp their conventional business model and hop on the digital train. Though the significance of physical stores can never be replaced for the jewellery industry, it can certainly be improved by blending in the latest technological solutions, such as online jewelry design software by iDesigniBuy. It is a customization solution that can be seamlessly installed on the company's website and physical store. The tool adds enormous value to your brand and helps enhance your customers' shopping journey. Our solution allows business leaders and designers to re-imagine the retail sector and catapult immersive shopping experiences into the future. Connect with us now! Ever since the pandemic started, the fashion world has completely transformed itself and has undergone an overwhelming change. Technology and digitization are swiftly blending and manifesting their impact in the fashion industry. With virtual technology becoming the norm of the day, luxury brands, too, have made an online turn. The new-age technology is helping fashion reach everywhere and is made available online through applications and websites. The steady popularity of virtual fashion has come from its several benefits, such as cheap prices, good quality, and comfortable deliveries. Our bags designing software takes this notion further and helps luxury brands to expand their business and increase their customer base by letting their buyers participate in the designing process. The customization solution enables brands and customers to collaborate and seamlessly design bags, purses, tote bags, backpacks, and many others in a snap. The icing on the cake is its digital features that ensure the customizing process is transparent, and consumers can personalize and change the slightest design and preview it using 3d technology. Handbag Design Software Offers Solutions that Spur Online SalesThe pandemic has caused the fashion and luxury industry to face tremendous challenges, and it also had a silver lining because it accelerated the digitization in the fashion industry. These days every brand, including customized bespoke luxury companies that were traditionally and slow or resistant to adopting the technological shift, are now gradually making their move towards the online marketplace. A key factor that paved the way for digitization to become an integral part of the fashion world is the rising demand for sustainability and also the entrance of 3d technology. The emergence of AR/VR online try-outs and digital showcases are helping brands grapple with environmental concerns. There are many factors that offer lucrative opportunities to brands to spur their online sales and make themselves more visible in the market. We shall look at the various factors that enable brands to scale up their business in the blog. Here are some factors the prompt handbag brands to swiftly adhere to the changing trends in the market: 1. Sustainability and Digital Solutions Become the Essence of the Business Sustainability and ethical practises having been finally given their due credit and significance post the pandemic era. When the entire supply chain was disrupted and many accused brands and our lifestyle of causing the pandemic, it was an indication for fashion brands to move away from the traditional practices and incorporate sustainable models that balance nature while ensuring revenue inflow. Similarly, during the same time, brands and retailers also realized incorporating only sustainable measures can't solve the purpose; they have to mix it with technology. Hence, the world witnessed the amalgamation of digital technology and sustainability. Digital fashion is collaborative and creative. With 3D technologies and AR/VR options entering the fashion world, online try-outs and sampling have become an exercisable option. These technologies are now being used for sampling, try-outs, and digital showcases that help brands minimize their waste during production. These samples also reduce production costs, save time, and assist brands in decreasing their carbon footprints. People have been looking forward to this change, as modern solutions and eco-friendly practices are the two main pillars that are currently holding the entire fashion industry together. The mixing of science and ethical strategies has also put buyers in a position to determine what clothes and accessories they want to wear. Customized fashion has led the market to shift towards bespoke fashion and offered a space for buyers to voice their opinion and fight the traditional dominance of readymade brands in terms of market share. The shift is viewed as a future translation of increased market share for customized fashion. Likewise, the 3D bag design software, a customization solution, allows brands to let their buyers determine what they want. The tool offers them a platform to explore their creativity and display their fashion sense to the world. It also helps brands and retailers to stand out from the crowd as they can now provide unique designs to their buyers that were unheard of. Furthermore, the solution allows buyers to preview the product they have designed and make any smallest or biggest change in it, including style, fabric, and design, before heading for the final payment using 3d technology. These solutions help fashion houses receive orders in real-time and solve the problem of lengthiness and complexity in the buying process of customized bespoke clothing. Since the software can be installed on a company website and comes in a mobile responsive layout, it makes it a lot easier for your buyers to sit back at home, relax, and customize the product. Besides, it also substantially adds in enhancing the demand for customized clothing amongst the customers and will hopefully continue to add to it. 2. Artificial Intelligence Increases its Influence on the Online and Offline Stores Though digital technology has taken the fashion world by storm, and its switch is comprehensive, it is undeniable it will be able to evade the presence and significance of the offline stores completely and that they will still be an expectedly important part of the world tomorrow. With that being said, it is also prudent for brands, especially physical stores, to accept that artificial intelligence will continue to influence online and offline stores. It will help brands and retailers predict, plan, and promote fashion products while improving product availability and accurate deliveries. Working in the fashion domain means that brands, designers, and retailers have to constantly experiment and check whether their designed products are liked by the people or not. Additionally, they have to be on their best game to know what future trends will be and how should they avoid overproduction. These problems can be solved by using artificial intelligence, allowing brands and retailers to forecast trends and sales, understand consumer patterns, and predict their production levels. Consider the case of Google and Project Muze that showed the world how machine learning could be applied to fashion. Project Muze uses neurotechnology to make decisions on behalf of the consumer through their interests and personality. Amazon, too, innovated in this area as Israel-based researchers used AI to know if an item was stylish or dowdy. The tech giant has also used images to learn about a particular fashion style and attempted to create images from scratch. Seeing this huge success in the AI field, leading fashion brands couldn't hold themselves back and have worked with major tech giants to capitalize on the technology. For instance, Tommy Hilfiger had announced its partnership with IBM and the Fashion Institute of Technology to work on the project called "Reimagine Retail." They had used the IBM AI tools to decipher real-time fashion industry trends, understand customer sentiment around the products and runway images, identify and resurface themes in trending patterns, silhouettes, colors, and styles. Moreover, another leading digital native brand, Stich Fix, also used the AI-driven fashion with "hybrid design" that was created by algorithms to identify trends and styles. These trends incorporated are the ones that were missing from the Stitch Fix inventory and technology in suggesting new designs based on combinations of consumers' favorite colors, patterns, and textiles. 3. 3D Scanning and Printing Offer New Avenues for Business Growth As technology is advancing and brands are becoming more comfortable using it, they are ready to explore new solutions that can help them open up new avenues for business growth. Using 3d technology for scanning and printing can help them produce goods on demand and create new avenues for customization. Many apparel brands, such as the Ministry of Supply, have used similar technology to create customized knitwear and manufacture a customized blazer in just 90 minutes. These techniques can also be used in the accessories market that allows customers to design their bags, hats, or any other fashion product. Besides, these solutions assist brands in reducing the waste of fabric by about 35 per cent. Therefore, pioneering names such as Adidas has also partnered with Carbon to create 3D-printed soles for its Futurecraft sneakers, bypassing the need for traditional models and prototypes. Adidas also invested in Carbon through its Hydra Ventures arm in Q4'17. The sportswear giant unveiled STRUNG, a prototype for a new 3D-printed running shoe. The STRUNG sneakers can be customized to fit an individual athlete's foot and are promoted as being more eco-friendly. Adidas plans to develop a range of STRUNG sneakers for various sports, with a launch date scheduled for 2022. New Balance and Reebok have launched similar initiatives. New Balance teamed up with HP in January 2020 to print personalized insoles based on scanned biometric data. In March 2018, Reebok released the limited-edition Liquid Floatride Run shoe, the first product to market out of the company's 3D printing concept, Liquid Factory. The shoe features 3D-printed "laces," Liquid Grip on the sole, and the company's new Flexweave material. Likewise, 3d scanning helps customers get a positive virtual try-on shopping experience and reduces the cost of production in the short- and long-term to have an accurate estimate of the production needed. 4.Blockchain Gains Momentum in the Fashion World You have read it write; even the fashion industry has found a way to utilize the blockchain to ensure a transparent supply chain and give every product a unique digital ID. This will allow both brands and consumers to create an end-to-end digital track record for all items in their inventories. As materials, garments, or accessories move through the global supply chain, blockchain tracking will create accurate transaction records based on their location data, content, and time stamps. The digital IDs can be tracked using RFID tags, QR codes, or NFC tags. Brands that have already been using and exploring blockchain can help inject more transparency into their production process while also verifying the products. The patent envisions that once the product is purchased, it will be linked to its owner with the help of the Ethereum blockchain. Buyers would be provided with a non-fungible token (NFT); as everyone knows, it is a unique digital asset that is tracked and verified using blockchain tech. These tokens can also contain details about product designs, colors, and other attributes. Aside from tapping into NFTs' popularity, authenticating products can help companies combat counterfeiting digitally. Blockchain startup VeChain worked with fashion label Babyghost on a similar initiative for the brand's summer collections, and later H&M too announced that it would be working with the blockchain company to test product data traceability in its supply chain. H&M-owned Cos reportedly partnered with VeChain to track the origins of some of the retailer's clothes. For now, it would be appropriate to assume that blockchain-backed approaches to supply chain management have more substance, and it is not merely about spreading the word. As the movement toward more ethical, sustainable fashion grows, the potential for blockchain in the space is significant. Closing Comments- The facts, figures, and trends mentioned in the blog indicate that fashion brands can no longer shy away from implementing digital solutions in their business model. It is an inevitable and long-lasting solution that will help brands boost their online sales while countering overproduction and other ethical concerns. The new-age technology help brands to expand their business, become more accessible and explore new opportunities. Likewise, the bags designing software by iDesigniBuy provides customization solutions that enable brands to tap the previously untouched avenues and scale up their business. Connect with us now! Hoodies are always in the spotlight, and so are fashion trends that are growing in popularity around the world. With the slow and quiet debut of the hoodie in the West, the hoodie now holds the most significant share in the apparel segment. Over time, the expectations of fashionistas have also increased as the advancement of their tastes and preferences gives online retailers the opportunity to fulfill their expectations. In this digitally driven world, online hoodie customization has gained immense popularity among people of all ages. This provides an opportunity for veil lovers to individualize the veil according to their wishes and preferences. All this is done with the help of hood design software. Many clothing companies that offer hoods on their websites hope to integrate software to offer their customers customization options. Keeping in mind the growing trend, iDesigniBuy has developed a very mature and advanced online technology for hoodie design with high-end functionality. This software is designed to meet the needs of your clothing company and ensure customer satisfaction and is supported by HTML5 and JavaScript. Over time, companies have come to understand the fact that consumers are attracted to personalization. This hoodie design software will help you customize the hood according to user preferences. It redefines the style of fashion lovers and satisfies them in their need for fashion. Companies can expand their e-shops by creating the perfect combination of built-in features, user interfaces, textures and templates to meet customer needs.
Why hoodie design software for clothing companies? If things don't go according to your strategy for an online hijab or clothing store, if your sales aren't going well because visitors don't think your clothes are unique, then it's important to understand that this is an alarm for you. You need to act decisively to get out of this situation by developing a solid strategy to increase supply. You need to take an innovative approach by installing a customization solution that not only helps offer something unique but also keeps up with trends. Let's take a look at the customer facing features for the hoodie design software: Customers are looking for a modern custom hood and are willing to pay more for it. You won't think too much about it when you receive a unique product that fits the current market trends. Thanks to the new customization software technology, you can satisfy them by offering custom-designed hoods that open doors of new possibilities for the end user. Customer-oriented features of the hoodie design software: Mobile friendly software: Talking about user interface and behavior, the software is very smooth. It can also be customized for screen size, graphics, and platform. This software can be used with various types of mobile phones, partitions, laptops, and desktops without any problems. Clipart and Font Collection: This software allows end users to seamlessly utilize advanced features for their hoods as it comes with a wide variety of images, text and clip art. Upload Images: You can also allow and allow customers to upload their images from their gallery to encourage creativity and design. This can help mold the hood as desired and more will be heard throughout the buying cycle. Optimized Pricing: As a business owner, it's important to keep customers and get them to shop. The hood design software comes with a simplified pricing structure that allows you to offer hoods at an effective price. Social media sharing: People love it when they show their creativity in the world of social media. IDesigniBuy's hoodie design software is designed to have social media sharing options so that customers can easily personalize their creativity and present it to their friends and colleagues on various social platforms; media such as Twitter, Facebook, Pinterest, and LinkedIn. Result: Once you've started and finished customizing, you can print custom hoods from PNG, PDF, and SVG in print format. When it comes to growing your customer base to expand your sales margins, you are advised to include hoodie design software. This allows you to survive in this highly dynamic and competitive industry. Installers can help make profits by providing personalized customer service and get high-end benefits for better growth. iDesigniBuy offers end-to-end customization solutions in this highly developed and evolving segment; while meeting business needs. Email us at [email protected] and our professionals will help you in the best possible way. As the holiday season approaches, retailers and brands can still feel the impact of COVID-19 and the other complexities regarding the evolving market landscape. People have been purchasing products online, and as a result, we can see the boom in online shopping. However, since they have been stuck at home for a long time, they want to step out, meet friends, and shop at malls. Thus, it makes it challenging for brands to anticipate future buying trends and where buyers finally get what they have been looking for. We have a solution that makes it a lot easier for brands and retailers to sell their products online or offline. Our 3d clothing design software, customization and digital tool can be installed on a company's website and in-store and allow your buyers to customize their shirts, pants, jeans, suits, blazers, t-shirts, and many other products. Since it has built-in digitization, it enables buyers to preview the product as they customize it before placing it for the final orders. It also empowers them to make minute changes even in the product and make changes in it. Garment Design Software Provides Solutions That Help Capitalizing on the Holiday Trends The new season brings new and fresh trends for buyers, and since the coming period is full of celebrations with festivals, such as Thanksgiving, Christmas, and New Year, fashion lovers will be seeking opportunities to buy apparel from. This year, buyers were captivated in their homes while some had the opportunity to step out to buy products. However, for most periods, international flights were not allowed, restricting people's travel to places to purchase products. Therefore, companies have adopted a hybrid model that enables them to display their collections via online and offline stores. Many experts see an exciting and interesting mix of old and new trends intertwined to form new and fresh looks this season. Apart from this, the supply chain shortages compel buyers to shop from various multi-channels to ensure they find a product they have been long looking for. Besides, the advancements in technology equip customers with better opportunities to shop on mobile and via social media and to preview items in nearby stores while browsing online, or vice-versa. Shopping journeys can now involve an average of nine different touchpoints, and this will be the key trend this holiday season as consumers look for inventory both in America and across other Western markets. Hybrid shopping and supply chain disruption indicates that retailers and brands need to be more flexible to accommodate any changes in the apparel industry. The stakes will be higher during this year's holiday season and will find buyers with pent-up demands as pandemic restrictions have reduced considerably in the last one year. Online shopping has grown as several in-stores remained shut and saw lesser customers that were willing to come to their store for shopping. According to Salesforce predictions, this holiday season, online sales is anticipated to rise to 7 per cent from last year to reach $1.2 trillion, especially in November and December. Reports from Forrester suggest that one-quarter of US online buyers and one-fifth of UK shoppers are expected to spend more. These all bring good news to apparel brands and retailers, but they have to face grave concerns regarding the supply chains. Though they may have ample opportunity to sell, they have limited opportunities or products for sale, which could drive the shopping behavior. Thus, the entire apparel industry needs to revamp the stores' roles and boost social shopping else the overall holiday season would be sprawled. Last year, fashion brands and retailers were struggling to get the products at the doorstep of customers because they were overburdened with numerous packages in comparison to the carriers. However, this time, brands have been able to cross the first mile by getting through the port into the domestic supply chain. For the rest of the journey, they need to adopt solutions and strategies that will help them foster in the fashion industry and help buyers shop from various omnichannel touchpoints. Here are a few factors they need to consider while offering products through several virtual and offline touchpoints: 1. Online Shopping Ensuring Transparency Ecommerce these days is less fixated on special days, such as weekends or Cyber Monday. They are more focused on delivering the product, and post 18 months of delayed deliveries and anxieties about inventory level, fashion brands and retailers are more likely to focus on transparency. According to a survey by Narvar, 35 per cent of US shoppers are less likely to make a purchase if they are unsure about the items' arrival, and it is one of the most significant customer experiences. Therefore, brands need to bring their enhanced shopping solutions and services to make sure they provide the gifts and products customers want. Google and other search engines have actively helped customers get what they want. Many experts believe that consumer search activity is a good indicator of what the market is doing. It also shows public interest and purchases intent, which helps advertisers invest in these trends to boost their sales. Some of this early search behavior is influenced by last year, when the massive surge of Covid-influenced online shopping led to shipping delays. This year's version of those delays has been related to concerns about supply chain bottlenecks, and retailers have been leaning into earlier promotions to lessen the impact. According to Adobe, Cyber Week in the US market will account for just 17 per cent of the holiday season's eCommerce. Thus, giving good reasons to buyers to start shopping earlier. Another factor contributing to declining online shopping during the cyber week is the rise of "out of stock" messages by 172 per cent. This trend is majorly seen in the apparel segment because of supply chain issues. However, our clothes designing software allows brands to boost their online and offline sales while ensuring zero disruption in their supply chain as we offer robust and latest customization solutions. These solutions, along with digital features, allow your buyers to design a wide range of apparel, including shirts, trousers, t-shirts, jerseys, coats, jackets, hoodies, and many other clothes. It enables them to add any print, text, and novel design they might have come across. Since brands and retailers receive orders from buyers in real-time and have to manufacture precisely in the ways customers have asked them to, there are fewer chances of any supply chain mishaps. Additionally, it also allows buyers to change the fabric, style, buttons, cuffs, and many other minute details in clothes. Thus, it also ensures transparency among buyers and apparel houses as they both know what needs to be manufactured and provide a win-win situation.
2. Stores and Ecommerce Working Together As people have the opportunity to step out, socialize, shop, and eat, why would they still be more inclined towards eCommerce. Thus, this brick-and-mortar store will have a more crucial role for customer research and fulfilment, and therefore, brands and retailers need to re-imagine their stores and their associates. According to Salesforce, 60 per cent of all digital sales globally will be influenced by visits to physical stores this season. Thus, it also offers them ample opportunity to innovate and offer out-of-box services and solutions to buyers. This metric will now reverse the historical measurements and track the digital channels that influence in-store purchases. Now, online sales might also be fulfilled by store inventory through buy-online, pick-up-in-store (known as bopis), kerbside pickup, store delivery (products delivered from nearby stores) or ship-from-store. Shopify has found in its researches that one-third of the US shoppers are willing to visit a physical store to see an item before buying it, and this is especially true for shoppers below the age of 34 years. Additionally, a study by Forrester revealed that the vast majority of customers prefer to check the local inventory online before they go to the store to complete the purchase. According to Sensormatic, 42 per cent of US shoppers will use BOPIS, which is up by 9 per cent since the last year, while 44 per cent believe that they will use kerbside pickup, an increase by 12 per cent in 2020. In fact, Shopify believes that kerbside pickup is most popular with younger Black Friday and Cyber Monday shoppers, and it is also on the rise among shoppers over the age of 35. According to Adobe, 40 per cent of all online orders in the US in the two days right before Christmas Eve will be kerbside pickup. The online marketplace has already placed its role in boosting the economy for the fashion industry, and in the coming days, Salesforce anticipates that we shall witness a decrease in the delayed packages by 94 per cent due to enhanced and improved logistics and kerbside pickups. According to the company, only five million packages are expected to face delays in the US. Last year, in the five days leading up to Christmas, retailers with the ability to fulfil orders from stores saw 60 per cent higher revenue growth than those that didn't. 3. Social Commerce Emerging as a New Touchpoint New touchpoints, such as social commerce, video commerce, and mobile commerce, are rising, especially for apparel brands that rely on technological platforms. According to Adobe, smartphones that account for 42 per cent of overall revenue this holiday season will be up by 5 per cent compared to 2020. On similar lines, Salesforce anticipates 30 per cent growth in eCommerce traffic from social referrals. Platforms such as Pinterest, Instagram, and Facebook have already announced their shoppable programmes during this holiday season. Pinterest has launched its Pinterest TV that will feature a series of live and shoppable creator-led episodes. Every Friday, discounted products from All Birds, Crown Affair, Melody Ehsani and Outdoor Voices will be displayed in a live-shopping setting. Instagram has planned a series of Live Shopping events and discounts, housed under a "Holiday Picks" heading in the Instagram Shop tab along with gift guides and a virtual holiday market-style series. In fact, creator commerce platform Spring has partnered with Instagram to pay creators 100 per cent of profits this holiday on products sold through Instagram. Since early November, Facebook and Instagram have been hosting daily live shopping streams from brands, like Benefit Cosmetics, Macy's, Paintbox Nails, Tanya Taylor, Ulta Beauty and Vuori, incentivizing in-app purchases with 20 per cent discounts and free shipping. Additionally, YouTube is hosting a week-long live shopping event starting next week, tied to holiday gifts. However, many experts are doubtful whether video shopping will be a hit or not during this season. This is an exciting time for consumers as they are still undecided about what trends they will be adapting to, and social platforms and commerce will groom them to adopt new purchasing behavior. Wrapping up- The facts and statistics mentioned in the blog indicate the apparel industry has enormous opportunities, and if brands and retailers wisely invest in the upcoming trends, they will be astonished by the ways their business has taken off. iDesigniBuy offers 3d clothing design software, a customization solution that can be installed on a company's website and in-store and allows fashion brands to flourish. We provide relevant and latest virtual solutions that help companies adjust to any new trends that emerge in the coming days. Connect with us now! The fashion industry's advancement in technology has led to rapidly rising attention and discussion about the upcoming impacts, novel approaches, and relevant challenges in its supply chain integration. The recent innovation of 3d printing in the apparel and other luxury sectors has compelled brands to revamp their business strategy. Likewise, our web to print design software lets brands let their customers print anything on their fashion products, such as skirts, t-shirts, trousers, jeans, sneakers, sandals, backpacks, mugs, and caps. The customization tool comes with digital solutions enabling buyers to print anything on their products, including initials, images, text messages, slogans, or anything they wish the product to convey. It also enables them to preview the entire customized product before placing the final order so that they can make minute and final changes and get it delivered exactly as they like. Web to Print Solutions Helps Brands to Leap in the Digital Fashion Industry3D printing is not a new term to be used in the market, but its recent innovations and problems related to fast fashion have propelled its usage in the fashion industry. The term "fast fashion" has never had the best and positive connotations, and many experts believe it was akin to a dirty word in certain circles. In the past couple of years, the fashion trends have been all about a highly profitable business model that was based on replicating catwalk trends and high-fashion designs that were mass-produced at lower costs. It was also responsible for pollution in mass-produced clothes and other fashion products, leading to decay in synthetic fabrics. It also contributed to poor workmanship and emphasized more on trends over classic styles. The United Nations has mentioned in its report that the fashion industry has been responsible for as much as 10 per cent emission of greenhouse gases causing the rising temperature of the Earth. And as a result, many brands have pivoted their path and adopted more digital solutions as a response.
When digital textile saw the light of the day, it was more about one of the prints and personalization; however, as the technology progressed and continued to transform consumer behavior, forced many fast fashion companies to adopt more digital textile printing, which offers on-demand services without any inventory risks, no MOQ (minimum order quantities), minimal TTM [time to market], and the endless design variety. On top of that, it is a sustainable production with no pollution and a very low carbon footprint. This is a big part of a more sustainable production process, such as reducing waste and cost-saving on unnecessary practices, which are more appealing to many fashion brands. These were some of the outlined benefits of adapting to digital printing, but let us explore more advantages to brands, buyers, and nature. Here are some more dominating factors that propel the growth of digital printing in the fashion industry: Balances Nature and Production Process As mentioned above, digital textile printing reduces the excess of waste that goes into the designing process and allow designers and brands to run and create smaller fabric tests that limits wastage while finalizing the fabric. Thus, it would be appropriate to say that it also brings the textile design process onshore, helping decrease turnaround time and shipping costs that designers and retailers can then pass on to buyers. Additionally, it enables and designers to quickly flow from concept to production. A brand can create new designs, modify the existing ones, and launch them in the market. Once approved, producers can create one-offs, short runs, or medium runs immediately. Fashion changes quickly in response to changes in the season or new collections, and digital textile printing can facilitate this type of 'just in time production. What if you can take this further? The answer is yes, with the help of web-to-print software, a customization solution that allows brands to offer their designs from e-catalogue to their buyers and let them take the driving seat to decide how they want to personalize and customize their fashion product. It offers a wide-format shopping pattern to your buyer by either producing the printed textiles or inspiring them to style their products from one of your designs. It also helps brands produce pieces faster and more efficiently, where digital textile printers can find opportunities. Offers More Power in the Hands of Creator Like digital textile and printing, the fashion industry is all witnessing a boom in the blockchain department. The innovation in this part of the world comes fast and furious, the post-NFT phase, the fashion industry was looking for the new acronym on blockchain fast forward is DAO. Though these two are different terms, NFTs are digital assets, and DAO is essentially a way to govern organizations by issuing or selling cryptocurrency tokens that track individual ownership. The simplest type of DAO is launched to collect and invest in creative work such as art or fashion. There's a minimum buy-in (often in Ether cryptocurrency), then members receive special DAO tokens, which can be used to vote on which NFTs to collect. Any member of a DAO can propose. Proponents say that DAOs can shift more power into the hands of creators, whether fashion designers or Instagram influencers. The argument is that Web 2.0 companies (referring to social networks such as Facebook, Twitter or YouTube) steal from their creators. By contrast, DAOs make creators part-owners of their groups, benefiting more from their work. Conclusion- To sum up, the blog, incorporating digital printing solutions benefits everyone involved in the process; from end-use designs to behind-the-scenes processes, 3D printing establishes its presence and benefits in the fashion industry. It will be exciting to watch the innovations, tactics, and designs created as this technology grows. If who wondering how you can implement the solutions in your business model, you must install the web to print design software by iDesigniBuy that allows you to mould your business as per the latest digital trends and thrive in the market. Connect with us now! |
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